From the New York Times on 2/1 - “More than Just a Hat”
From The Gab on 1/24 - “Breaking my Silence”
For those stuck behind the paywall:
The snug-fitting knit beanies made by the Canadian outdoor brand Arc’teryx have unexpectedly attracted a fan base well beyond its intended audience.
But they are a signifier of a much greater movement in which the divide between high-end fashion labels and outdoor lifestyle brands has become blurry, if not downright nonexistent. And brands with technical design prowess — Patagonia, the North Face, Salomon or Hoka — have been absorbed by the fashion industry. In a world where some luxury sales have stalled, companies that emphasize functionality and utility — plus a little aesthetic finesse — have captured the minds of consumers. In its most recent quarterly report, which was released last November, Amer Sports, which owns Arc’teryx as well as Salomon, reported 17 percent year over year growth and revenue of $1.35 billion. Those gains were led by Arc’teryx’s strong performance.
Open your eyes.